May to August 2026
Putting the Brand to Work
A refreshed brand is one thing. Making it work across 10 different channels, campaigns and customer touchpoints is another.
From May onwards, I took Outbuildings’ refreshed identity and put it to work across social media, Meta advertising, email, digital and print. I developed campaign concepts, planned content, wrote copy, briefed creative, coordinated assets and worked across paid and organic activity to keep everything connected.
The campaigns covered summer stays, seasonal dining, local restaurant promotion and the wider Outbuildings experience, with each piece of content designed to give people a reason to stop scrolling, explore the brand and ultimately book.
I also managed the practical side of getting it all out into the world. Campaign calendars, creative assets, email campaigns, social content, paid ads, last-minute changes and all the little details that somehow become very important five minutes before something goes live.
The result was a brand that was not just refreshed, but actively being used, tested and developed across the customer journey.
March 2026
Behind the Brand: The Shoot
A new brand needs new pictures. So, in March, I helped bring Outbuildings’ refreshed visual identity to life with a full brand photography and content shoot.
I led the creative planning and production from start to finish, developing shot lists, coordinating locations, styling interiors, planning food presentation and organising talent. The focus was on creating a strong library of content that could work across the website, social media, paid campaigns, print and future marketing.
A big part of the shoot was making sure we captured the Outbuildings experience, not just the spaces themselves. From interiors and food to the smaller details that make the guest experience feel considered, I worked across the day to make sure we captured enough variety to tell the brand story across multiple channels.
There was plenty of problem-solving along the way, as there always is on a shoot. My approach is simple: spot the problem, find a solution and keep things moving. The show must go on.
And when the solution happened to be me standing in front of the camera? Well, apparently we’re adding “model” to the resume.
October 2025 - August 2026
Expanding Into Talent & Recruiting Operations
Over the past year, I have taken on a very different kind of project, leading recruiting operations for a client through LinkedIn Recruiter.
Working across HR, recruiting, and internal review teams, I have been involved in everything from refining job descriptions and search criteria to reviewing candidates, supporting AI assisted screening, monitoring hiring progress, and identifying gaps in the recruitment process.
What I have particularly enjoyed is the problem solving behind the platform. Recruiting is not simply about finding candidates. It is about understanding what a business actually needs, translating that into effective searches and job posts, and making sure the process continues to reflect those needs as they change.
The role has given me another opportunity to work at the intersection of people, technology, strategy, and operations, while developing my understanding of how AI and digital platforms can support better decision making and more efficient ways of working.
September 2025 to May 2026
Inside AngelAI: Testing the User Experience
Over the past several months, I have been working closely with AngelAI, an AI powered fintech platform, focusing heavily on UX and how the product behaves from a real user’s perspective.
I developed testing charters to explore different scenarios, journeys, and ways users might interact with the platform. These gave me a structured way to push the product beyond the expected path and examine how it responded in different situations.
I also created detailed presentation decks to document findings, map out issues, and communicate UX observations and recommendations to the wider team.
A lot of the work came down to looking at the experience as a whole. Was the user able to understand what to do next? Were the tools easy to find? Did the journey feel intuitive? What happened when a user asked something unexpected? Where did the product create friction or unnecessary complexity?
Working on an AI product has given me a new perspective on UX. Traditional interfaces tend to have defined paths. With AI, the possibilities are much less predictable, which makes the way you test and evaluate the experience particularly important.
This project has been a great opportunity to combine my experience in user experience, creative problem solving, production, and structured testing with an emerging technology.
July 2025
Driving Results: Mazda CX July 4 Summer Sales Event 🚗🎆
This past July, I had the exciting opportunity to lead the Mazda CX July 4 Summer Sales Event as Project Manager at Inventus Media. I coordinated the full campaign, from creative concept to final asset delivery, making sure every element (digital and traditional), was on brand, on time, and ready to perform.
Working closely with the client, I managed approvals, timelines, and cross-team collaboration, ensuring seamless execution across all channels.
Seeing the campaign go live and engage audiences nationwide was incredibly rewarding, and it reinforced the power of combining strategic planning with creative storytelling to deliver high-impact results.
June 2025
BRAND REFRESH. NYC ENERGY. 🚕🗽
Currently leading the Inventus Media website redesign and rebrand! As Creative Director, I’m shaping a bold, performance-first identity for the agency, integrating New York energy with AI-powered advertising strategy.
We’ve just finalized the look book, brand guidelines, and homepage themes, setting the tone for the new digital experience. From UX structure to visual identity, every element is designed to reflect Inventus’ creative edge and data-driven focus.
It’s been an incredible collaboration across design, strategy, and leadership teams bringing our vision to life one dynamic page at a time.
Big things ahead for Inventus Media! ✨🚀
March 2025
SHOW SET. CAST READY. 🎹🕺🏻
What better way to celebrate #InternationalDanceDay than by wrapping an incredible teaching experience of 88 Keys at Carnival Studios! As Project Manager for the install cast of the Carnival Spirit, I had the honor of teaching, staging, blocking, and directing this talented group through their studio process.
A special thank you to Lead of Production Shows @ Carnival Entertainment, Richard Parry, for bringing me in as Project Manager. It was an absolute pleasure to be part of this journey.
With that phase complete, the cast now heads to the ship to continue with the brilliant choreographer and director Marcos Santana, where they’ll complete the creative install of four dynamic shows, including the scenic version of a personal favourite of mine, Color My World 🎨.
This team is something special. Big things ahead, and I’ll be cheering them on every step of the way!
Feb 2025
A Full-Circle Moment with Shaq & Safety! 🎬🚢
In 2018, I played a key role in launching Carnival Cruise Line’s Safety Video, featuring none other than Shaquille O’Neal. Fast forward to 2025, and I had the incredible opportunity to bring the project full circle, this time leading the add-on! From working closely with the PR team and film crew to managing scheduling, talent coordination, and logistics, it was a thrilling experience to see the project evolve. Who knew safety videos could be this exciting? 🎥✨
Click on the pictures to see the video in action!
AUGUST 2024
Lights, Camera, Makeup!
In August 2024, I had the incredible opportunity to be featured on WSVN 7 News Miami during "Carnival Cruise Line Holding Open Auditions in Davie in Search for SoFlo’s Best Entertainers." If you skip to 1 minute and 19 seconds, you’ll catch me in my element creatively developing makeup for a production singer, bringing the magic of Celestial Strings to life. It was a special moment, blending artistry and storytelling for a production show I hold close to my heart! 🎶💄
Click on the picture to watch the full report!
Feb 2024
From the Dance Floor to the Super Bowl: A Marketing Journey
From the Dance Floor to the Super Bowl: A Marketing Journey
Blending creativity with strategy, I had the incredible opportunity to work as an Account Manager for Inventus Media Inc., where I played a key role in launching a groundbreaking marketing campaign for Morgan (now Angel Ai). This campaign, inspired by the art of dance, made waves when it was featured in the 2023 Super Bowl, capturing the attention of millions. The story didn’t end there! In 2024, I witnessed the campaign evolve into its second Super Bowl ad, further expanding Angel Ai’s reach. The continued success of this project has even led to media coverage on Fox News, highlighting the campaign’s impact and innovation.
From designing digital assets, to managing client interactions and time-sensitive project planning, I gained invaluable experience in high-stakes brand storytelling. Seeing a project I contributed to take center stage during one of the world's biggest televised events and later featured on major news platforms was an incredible moment, proving that creativity and strategic execution can leave a lasting mark.
April 2023
Making A Masterpiece
Original concept and design for Carnival Entertainment featured in “Color My World” 🎨 by Director and Choreographer Marcos Santana
I absolutely loved my experience working on this beautiful show all about color and love. By exploring the relationship between the two lead character, the fields of business and art similarities, the identifying synergies presented themselves. The looks were inspired by different symbolic meanings that stem from the music, the scenery and the two lead characters. Pouring context and meaning into the performers hair and makeup really is that extra step in turning a performance into a masterpiece. 🎨
May 7th 2021
#EpicArtistryUK
winner of NYX’s Epic Eyeliner Look for the @nyxcosmetics_uk and @themakeupmonster_ competition. My passion for creative makeup artistry was recognized in an exciting way. I was named the winner of NYX’s Epic Eyeliner Look competition, hosted by @nyxcosmetics_uk and @themakeupmonster_. Competing against talented artists across the UK, this achievement highlighted my ability to blend precision, creativity, and storytelling through makeup.
The Makeup Monster, an esteemed platform founded by industry expert Mona, is dedicated to empowering makeup artists through masterclasses and industry insights. Having my artistry acknowledged in this space was an incredible honor and a moment that reinforced my dedication to pushing creative boundaries.
From bold editorial looks to theatrical stage makeup, I continue to channel this recognition into every project, transforming faces into living works of art.
January 10th 2023
National Mentoring Month
I had the incredible opportunity to speak on Carnival Entertainment’s social media platforms, reaching 56.8K followers, in celebration of National Mentoring Month. This nationwide campaign, led by MENTOR, is dedicated to highlighting the power of mentorship and its role in shaping future generations.
Throughout my career in entertainment, creative development, and leadership, mentorship has been a guiding force. From training performers and developing creative teams to supporting new talent, I’ve seen firsthand how meaningful guidance can inspire confidence, nurture skills, and open doors. Sharing my journey with such a wide audience was not just an honor but a reminder of why investing in others is so important. Because when we uplift and mentor the next generation, we build a stronger, more creative future for everyone.
April 2022
Passion Projects
Working with CCL, who is a values-driven company, I had the privilege of taking on projects supporting their commitment to DEI. I created resources necessary to lead inclusively and to be aligned with their authentic style of leadership. Although the work to be more diverse, equitable and inclusive will never stop, I aided in tools to help the Entertainment department build and grow. I provided a framework, workshops, and an unbiased expertise to help drive innovation.
July 12th 2021
POUT Pro Artistry- Lipsticknick
Confirmed as a POUT Pro Artistry Course Alumni by the Los Angeles POUT team and Celebrity Makeup Artist Lipsticknick. Furthermore, my final project was judged by Jeffree Star from Jeffree Star Cosmetics and I was announced as the overall course winner. I was awarded Jeffree Star’s newest makeup range which had yet to be launched as well as other makeup brands courtesy of POUT.
April 24th 2021
“SKULLTRESS LIVE / THE ART OF BALD CAPS SFX MAKEUP MASTERCLASS
Trained by The Wigs and Makeup Manager, Vanessa Davis owner of Skulltress Beauty. Certified in :
How to blend the edges of the bald cap
How to source and customise the bald caps directly from manufacturers
How to make up the bald cap and blend into the skin and face
Dramatic eye makeup techniques
Artistic makeup look on top of the bald cap
October 9th 2020
Comic Book Character
Excited to have my creative makeup designs featured in Oprah Daily Magazine, founded by the iconic Oprah Winfrey herself! 🎨✨ I had the privilege of contributing to the editorial piece “80 Creative DIY Halloween Costumes for Women,” showcasing innovative and budget-friendly makeup artistry that transforms you into something truly spectacular.
As Oprah Daily put it, “A little creativity with makeup, plus some spray-on hair color, will make you look like you jumped right out of a comic book.” It’s an honor to see my work celebrated on such an incredible platform, where creativity and imagination take center stage.
Click below to explore the full article and see how makeup can be the ultimate tool for transformation!
