EXPERIENCE
“Art enables us to find ourselves and lose ourselves at the same time.”
– Thomas Merton.
I am a creative strategist, producer, and operational partner with a background in live theatre, entertainment production, hospitality, brand, digital products, and executive support.
For more than a decade, I have worked in environments where creative ideas move quickly, priorities change, and getting the work over the finish line requires both big-picture thinking and strong operational control. From leading global entertainment installs and production teams to supporting agency leaders, shaping digital products, and helping hospitality brands translate their positioning into the guest experience, I am often the person who steps in to bring structure, clarity, and momentum to complex projects.
I work at the point where creative vision meets practical delivery. I help leaders and teams turn ideas into actionable plans, build the systems and processes needed to execute them, and connect the creative, operational, and people-focused pieces that make an experience work.
My work has included brand strategy and implementation, creative production, marketing and content, guest experience, digital and UX, operational systems, team documentation, executive support, and project delivery. I am comfortable moving between strategy and execution, whether that means shaping a brand, directing a production, improving a digital experience, building an operational process, or helping a leader turn a long list of ideas into a clear plan.
I use digital tools, AI, and efficient workflows where they genuinely improve the way people work, but I never lose sight of the human side of the work. Whether that is the performer on stage, the guest in a hotel, the audience in the room, the user on a screen, or the team behind the scenes, I care about creating experiences and systems that work for the people actually using them.
Agencies, AI & Brand Strategy
Inventus Media Inc | New York, NY (Remote/Hybrid)
Creative Strategist, Project Lead & Executive Business Partner | October 2024 – Present
As a hybrid Creative Strategist and Executive Business Partner to the agency President, I operate across client accounts and internal agency strategy to drive cross-functional alignment, brand repositioning, and high-impact digital initiatives.
Executive Business Partnership: Serve as primary Executive Assistant and strategic right-hand to the agency President, managing executive priorities, cross-functional project tracking, client communications, and operational workflows.
Agency Rebrand (Inventus Media): Spearheaded the internal agency rebrand and website redesign, repositioning Inventus as an AI-powered, performance-first advertising agency. Directed UX/UI structure, messaging architecture, and visual identity guidelines to integrate New York energy with data-driven creative.
Sun West Mortgage — UX Redesign: Directed the comprehensive website overhaul, managing project timelines, budgets, and cross-functional teams across UX designers, developers, and product marketing. Developed audience-specific user flows and content structures aligned with financial industry compliance and conversion rate optimization.
Sun West Mortgage — Angel AI Strategy: Conducted in-depth stress testing on Sun West’s proprietary AI mortgage assistant to identify edge cases, functional gaps, and UX inconsistencies. Authored and delivered strategic pitch decks outlining roadmap opportunities and optimization recommendations for product and engineering teams.
Mazda CX — National Campaign Lead: Managed creative production, asset delivery, and cross-channel alignment for the Mazda CX July 4th Summer Sales Event across digital and traditional platforms, driving a 28% increase in user acquisition.
Capital One — Social Media Competitive Audit: Researched and authored an executive competitive audit across Instagram, Facebook, TikTok, and YouTube. Evaluated high-profile influencer partnerships (including Samuel L. Jackson and Jennifer Garner) and visual tone to build a strategic pitch deck for financial services clients.
Recruiting Operations & Talent Strategy: Managed agency talent acquisition strategies via LinkedIn Recruiter, implementing AI-assisted candidate screening workflows to improve candidate quality, speed up hiring timelines, and align stakeholder requirements.
Outbuildings Dorset | Dorset, UK
Creative Strategist & Operations Lead | March 2026 – Present
Working directly alongside the Managing Director, I serve as a brand, operations, and executive-support bridge, turning strategic growth ideas into practical, operational reality.
Executive & Operational Partnership: Act as a strategic liaison to the Managing Director, organizing priorities, documenting executive meetings, supporting recruitment and interviews, and developing structured handover materials and workflows.
Brand & UX Alignment: Led the hands-on rollout of Outbuildings’ refreshed brand across marketing, social media, Meta campaigns, email, print, local restaurant partnerships, and press/influencer support. Supported the website refresh from a UX perspective, refining copy, messaging, navigation, and booking touchpoints.
Operational Systems & SOP Development: Authored comprehensive internal documentation to embed the brand operational culture, including Standard Operating Procedures (SOPs), staff onboarding guides, FOH and bar training modules, attendance policies, corrective action records, and shift reporting templates.
Media Production Direction: Project-managed on-site photography and content shoots, overseeing visual direction, shot lists, food and interior styling, and guest-experience asset creation.
Entertainment Production Management & Creative Direction
Carnival Cruise Line Entertainment | Miami, FL & Global Flagships
Entertainment Project Manager & Senior Cast Manager | September 2013 – May 2025
Across an 11-year tenure within global cruise line entertainment, I progressed from featured performer to leading flagship entertainment launches, cast operations, and creative project development shoreside and onboard.
Project Management & High-Profile Initiatives
Shaquille O’Neal Fleet Safety Video: Led end-to-end project management for the debut and fleet-wide rollout of Carnival’s safety video featuring Shaquille O’Neal. Oversaw cross-functional coordination between production, PR, and shipboard teams, managed talent scheduling and wardrobe styling, and implemented accessibility features including multilingual captions and audio descriptions.
Safety Video Add-On: Directed the expansion of the original safety video, overseeing pre-production planning, storyboard development, call sheets, filming logistics, venue sourcing, and post-production execution across multi-departmental teams.
Flagship Installs & Creative Development: Supported the onboard creative development team for Carnival’s newest flagships (Carnival Mardi Gras, Celebration, Panorama, Venezia). Collaborated with and shadowed world-renowned UK and US Creative Directors, Choreographers, and Stage Directors (including Paul Roberts, Mark Jennings, Layla Ellison, and Marcos Santana).
Fleet Cast Manager Training: Developed and led fleet-wide training initiatives for incoming Cast Managers on the Carnival Panorama, creating standardized onboarding resources and reference guides for cast transitions and show management.
Guest Experience & Show Development: Choreographed, directed, and produced Phase 2 development for the guest experience show Evolution onboard the Carnival Celebration, creating scripts, reference materials, and SOPs for future fleet implementations.
Show Installs, Supervising & Cast Leadership
Managed the daily operations, choreography, aesthetic maintenance, technical logistics, and well-being of multi-disciplinary casts (dancers, vocalists, magic show captains, puppet captains, and seamstresses). Served as the primary liaison between shipboard department heads, Hotel Directors, and shoreside management.
Flagship Inaugural Installs: Inaugural startup team for the Carnival Celebration (Color My World, Amor Cubano, Celestial Strings), Carnival Venezia (Broadway Beats, Vintage Pop, Color My World, Epic Rock), and Carnival Paradise (Amor Cubano, 80s Pop to the Max, Epic Rock).
Flagship Contracts & Return to Service: Managed production show casts for flagship ships including Carnival Panorama (Return to Service startup team), Carnival Horizon, Carnival Magic (where I also covered as Ship Entertainment Director), Carnival Glory, Carnival Fantasy, and Carnival Freedom.
Production Show Repertoire Managed/Installed:Celestial Strings, Color My World, Amor Cubano, Vintage Pop, Soulbound, Broadway Beats, Rock Revolution, Epic Rock, America Rocks, 88 Keys, Country Roads, FLICK (The Power of Motion Pictures), 80s Pop to the Max, Getaway Island, Motor City, Divas, The Brits, Latin Nights, Ticket to Ride, The Big Easy, Jump Jive & Wail, and Legends.
Specialty Production: Served as Puppet Captain and Swing for Towel Animal Theatre by John Tartaglia and Michael Shawn Lewis across multiple ship deployments.
Content Producer & Public Relations | Carnival Cruise Line & Oprah Daily
Multimedia Specialist & Brand Communicator | 2020 – 2025
Editorial Recognition: Original makeup design featured in Oprah Daily Magazine (“80 Creative DIY Halloween Costumes for Women That Won’t Break the Bank”), demonstrating budget-friendly, highly adaptable artistic design.
Media & Television Features: Featured in a WSVN - 7 News Miami television segment demonstrating theatrical makeup techniques and industry standards at Carnival Studios.
Brand Campaigns & Public Relations: Partnered with PR teams to create official promotional content featured on Carnival Corporation’s official Instagram, as well as campaigns for Carnival Celebration Key, Carnival Firenze, and Carnival Venezia. Developed content for industry observances including World Theatre Day, International Women’s History Month, and National Mentoring Month.
DEI & Training Development: Conceptualized and delivered customized in-studio makeup workshops incorporating Diversity, Equity, and Inclusion principles. Authored visual training guides, DEI educational booklets, and "Day in the Life" recruitment reels for shoreside and shipboard onboarding.
Teaching, Freelance & Early Experience
Teaching Specialist & Motivational Speaker (2020 – 2022): Held online and in-person workshops for professional UK colleges and vocational dance schools (including Northern Ballet School, Center Pointe Vocational Performing Arts College, Nicola Moorhead School of Dance, and MM Jazz Company) covering choreography, Stage Makeup 101, and cruise industry sustainability. Created personalized educational booklets for each workshop.
Inventus Media Inc — Account Manager (2020 – 2021): Part of the design and account management team supporting the US launch of Morgan AI (helloMorgan.com). Work on this dance-inspired campaign was featured on Fox Business News and during the Super Bowl.
The White Company — Contact Centre Advisor (2020 – 2021): Managed high-touch customer support, built client relationships, provided comprehensive product advice, and resolved complex customer inquiries.
2Creative Entertainment — Professional Dancer (2019): Dancer for the Creative Sketch Group of Voodoo Moon, working under Director Aaron Jackson, Associate Director/Choreographer Jill Hillier, and Producer JR White.
Performances & Company Work (2010 – 2013): Ensemble Dancer in Coppelia (Manchester City Ballet); Choreographer and Soloist in A Countdown to Christmas and Cabaret (Jazz Galore Company); Ensemble in A Chorus Line (The Lowry Theatre, Salford UK); Front of House and Box Office Representative at The Dancehouse Theatre (Manchester, UK).
Certifications & Education
Project Management Certificates: BUS521: Project Management Fundamentals & BUS520: Project Management Foundations — Calbright College, CA
Diversity, Equity & Inclusion (DEI) Certifications: Defining Diversity, Equity, and Inclusion in Organizations | Key Concepts in Organizational DE&I | Best Practices in Planning DE&I Interventions — Rice University
Professional Makeup Artistry: Pout Pro Artistry Course Alumni (Celebrity MUA Lipsticknick) | Bald Cap Application Certification (Skulltress Beauty / Vanessa Davis)
Professional Performance Education: 3-Year National Diploma in Professional Dance — Northern Ballet School, Manchester UK (NVQ Level 6, US Bachelor’s Degree Equivalent)
Vocational Certifications: RAD & ISTD Vocational Graded Examinations in Ballet, Tap, and Modern Theatre Dance | ISTD Diploma in Dance Instruction Examinations (Ballet)